China has adopted a revised Trademark Law, effective from 1 January 2027, introducing significant changes to trademark registration, use and enforcement. The new framework places greater emphasis on genuine use and good faith, while strengthening measures against bad-faith filings and trademark squatting, tightening post-registration requirements and expanding protection for well-known brands.

The reform will have practical implications for foreign companies operating in China, particularly in relation to trademark portfolio management, evidence of use, online brand protection and enforcement strategies.

Click Below to explore the key changes and practical implications for foreign businesses in China

View Attached